job title: Healthcare executive(pfizer)

Roles and Responsibilities

• Strategic/ Policy

  • Ensure achievement of Sales budgets for the assigned geographical territory

  • Develop a clear understanding of his/her role as a responsible Officer of the Company and apply the knowledge, experience and skills to achieve the defined objectives for the position and the team.

  • Review and discuss his/her plans for the achievement of territory’s sales budget each month (overall and product wise). Seek the assistance of the District Manager in formulating sales strategy.

  • Conduct sales analytics to identify areas / stakeholders to be focused upon for driving business growth in the territory

  • Provide inputs to the District Manager to help him validate the sales forecast or the rolling sales plan as per the defined frequency

  • Provide inputs to the District Manager to help him manage salvage net to maintain it at an acceptable level

  • Jointly with the District Manager, classify the medical practitioners in his/her territory in three categories A, B and C in the descending order of importance, A being the most important and C the least.

  • Schedule the frequency of calls on the doctors depending on their criticality with respect to achievement of the sales targets for the district

  • Deliver promotional messages tailored to each customer’s need so as to maximize sales

  • Strictly adhere to coverage plans and frequency

  • Strictly adhere to all applicable Pfizer policies and procedures.

  Operational / Process

  • Regularly visit chemists in the area to ensure sale of Pfizer’s products, collect information on the sales of competitor’s products and regularly update the team about this data

  • Stay updated on the competitors’ activities through personal visits to wholesalers and retailers. Maintain regular contacts with medical practitioners, consultants, chemists and wholesalers.

  • Book orders from the retailers to ensure adequate availability of products to meet the market demand. Also, ensure display of point-of-sale promotion material display in retailers’ stores in line with the promotion plan

  • Ensure thorough pre-call planning and ask for the assistance of the District Manager wherever necessary.

  • Prepare and implement special schedule for doctors’ visits/calls at the time of new product launch or sales campaign etc. using special presentation and promotional materials in line with the sales strategy

  • Carry meticulous one-to-one detailing of the product bringing to the doctor’s attention the special features/benefits of the product, its proven efficacy, new research and clinical findings etc.

  • Follow the approved tour program.

  • Prepare and send daily reports as per the defined process on his/her day to day activities mentioning in detail about the calls made on the doctors clinics and hospitals.

  • Maintain contacts with nursing homes, clinics and hospitals in his/her territory. Collect the data on annual budget for medicines with respect to each of the hospitals, their mode of purchase, rate contract, and drug committee members

  • Forward adverse events and product complaints reported by customers and consumers in the appropriate format in a timely manner as described in the relevant SOPs

  • Conduct taxi tours to meet the customers in micro-interiors and generate business for the products

  • Conduct group meetings, speaker programs, and round table meetings for the doctors and chemists to create awareness around product benefits

  • Build relationships with and manage Key Opinion Leaders (KOLs) and key customers

  • Coordinate with CFA for inventory management

  • Execute the product promotion campaigns for new and existing products for the territory

  • Track the hospital purchase trend for the territory

  • Conceive, plan and organize Continuing Medical Education (CME) programs with help from HODs, Consultants and hospital admin department

  People

  • Trainee PSOs or other field trainees as may be assigned as mentees

  • Share learning from experience with team colleagues

  • Demonstrate and promote Pfizer global values in all interactions.

  • Demonstrate team spirit and cooperation towards achievement of individual and team objectives

  • Adhere to proposed training calendar for the year for self

  • Act as the custodian of all compliance related matters for the territory

  Financial

  • Ensure achievement of Sales budgets

  • Assist in the collection of receivables, where required

  • Ensure proper utilisation of product samples, detailing aids and other promotional material.

  • Ensure proper accounting and reporting of expenses

  Technology

  • Use technology solutions for enabling better information availability

  • Use technology developments for effective field operations .